The Role of AI in Retail: Leveraging Intelligent Video Analytics (IVA)

In today’s rapidly evolving world of AI in retail, staying ahead of the curve and meeting customer expectations is crucial for success. With the global intelligent video analytics market predicted to reach $9.54 billion by 2028, boasting a compound annual growth rate (CAGR) of 21.7% from 2021 to 2028 according to a report by Grand View Research, it’s clear that IVA is rapidly becoming an indispensable tool. Artificial Intelligence (AI) has become a game-changer for businesses, and one of its transformative applications is the use of Intelligent Video Analytics (IVA) in retail. This technology has found a new and vital role in the retail sector, particularly in the area of AI in retail. From enhancing security to customer experience, optimizing store management to understanding customer demographics, IVA is poised to shape the future of retail. In this article, we’ll explore the multifaceted applications of IVA in the retail industry.

theft in a store detected by Cordatus

Enhancing Security

Security is of paramount importance in AI in retail, and IVA plays a pivotal role in this regard. According to a study conducted by the National Association for Shoplifting Prevention (NASP), more than $13 billion worth of goods are stolen from retailers each year in the United States, highlighting the need for enhanced security measures in the retail industry. IVA can significantly bolster security measures in restaurants and stores. It can help detect theft, whether conducted by employees or customers, both in the store or during self-checkout processes. By analyzing video feeds, IVA can flag suspicious activities and provide alerts to security personnel. Additionally, IVA can identify abnormal behaviors, such as distress signals, including hands up or fall detection, and intrusion detection, ensuring a safer shopping environment.

demographic analytics of a customer with Cordatus


Customer Demographic Analysis

Understanding your customers is the key to tailoring your products and services effectively. A survey by Retail Systems Research found that 56% of retailers consider enhancing customer experience as their top business objective, and 41% believe that technology and AI will be vital in achieving this goal. IVA can play a pivotal role in this regard by identifying customer demographics. It can determine the age, gender, and even emotions of onlookers in real-time, allowing retailers to display customized advertisements on smart boards. This not only engages customers but also helps build a deeper connection by showing that the store values their preferences. Gathering demographic information also aids in ensuring customer satisfaction throughout and after their shopping experience.

Anomaly detection, error detection, object classification


Identifying Customer Dwelling Time and Heat Map

IVA can provide insights into customer behavior by tracking their movements within the store. It can count the number of customers present and calculate the customer-to-staff ratio, helping managers allocate resources efficiently. Moreover, IVA can identify customers waiting in checkout lines for extended periods, enabling store managers to open new checkouts promptly. Heatmaps generated by IVA can reveal which areas of the store are preferred by customers, helping to gauge the popularity of specific products or to adjust store layout to optimize traffic flow.

Anomaly detection, error detection, object classification


Store Management

Efficient store management is crucial for meeting customer demands and ensuring smooth operations. IVA provides an automated stock control system that monitors inventory levels in real-time and alerts users when stock is running low, ensuring products are well-stocked and readily available. Additionally, IVA offers robust access control capabilities, allowing authorized personnel to manage areas like the depot while alerting users to any unauthorized access attempts. It ensures that only permitted individuals can access sensitive areas, enhancing security and operational efficiency. Store managers can also benefit from IVA’s remote connectivity feature, which enables them to connect to the store’s cameras remotely. This capability empowers them to monitor the store in real-time, ensuring a seamless shopping experience and efficient operations.


The integration of Intelligent Video Analytics (IVA) into the retail industry, especially in restaurants, has proven to be a game-changer. It not only enhances security but also provides valuable insights into customer behavior, demographics, and store management. With the ability to analyze vast amounts of video data, IVA empowers businesses to make data-driven decisions, improve customer experience, and ultimately boost profitability. As technology continues to advance, the role of IVA in AI in retail is only set to expand, promising more innovations and benefits for businesses in the future.

At this point, Cordatus is here to provide you with all aspects of Artificial Intelligence for your retail business. You can use Cordatus to harness all the advantages described above in no time. Just register and enter the captivating world of AI. Visit Cordatus’s website for more information.

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